HI, I'M SONDRA
I'm a wife, mom, and a new empty nester.
I am also a career software geek!
After lots of successful years in the corporate world, I now find joy in building online businesses and connecting with fellow entrepreneurs.
I'm excited to bring the Partner Profit Lab to life. I love solving business problems and helping my partners become even more successful!
FUN FACTS
I'm part of a book club called Dine & Opine, we've been meeting monthly for over a decade!
-SP
I have two crazy cats, one of whom photobombs every single one of my Zoom calls
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Empty nester perk - I can finally find all of my dryer balls!
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In 2009 I ran the Marine Corps Marathon! It was my first - and last - full marathon :-)
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My top TV show of 2024 so far is "A Gilded Age" on HBO Max.
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I am a podcast junkie, I always have one playing when I am driving or doing chores
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My go to channel for unwinding in front of the TV is Bravo.
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One of my cats is named Darth Maul - like the bad guy in Star Wars - but she's a girl.
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The best book I read in 2023 was "The Covenant of Water" by Abraham Verghese
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I do the New York Times Wordle, Spelling Bee, Connections, and Crossword puzzles every day!
-SP
HOW DOES PARTNER PROFIT LAB WORK?
WE CREATE PARTNERSHIPS
The Partner Profit Lab works differently than traditional freelancers, consultants, or agencies because we make strategic micro-investments in our business partners.
This means that we pay for all upfront expenses, do all of the work, and then share in our partner's revenue on the backend.
Our Revenue share is only paid AFTER the funds are in our partner's merchant account.
STARTING WITH A SMALL TEST
When we start working with a new partner, there are a lot of things we don't know about each other yet.
So we always start with a small test run to see if the partnership will work well for everyone.
Think of the test run like a "first date", we'll see how it goes and then see how both parties want to proceed.
WHICH BENEFITS EVERYONE
If the test run goes well we get paid and our partners have brand new revenue that they didn't have to lift a finger to generate.
If the test doesn't go well, our partners haven't lost any time or money because we've taken on all the risk.
We minimize our downside by starting with investments in small inexpensive tests.
One of my favorite quotes:
"The function of good software is to make the complex appear to be simple."
Grady Booch - Chief Scientist for Software Engineering at IBM Research